Home / Who We Are
The people behind every policy

We've Been on Every Side of This Industry.
That's Why We Built NovaVida.

Captive agencies. Carrier boardrooms. Compliance war rooms. Kitchen-table enrollments in three languages. The people behind NovaVida have spent decades inside the machine — and built the independent version we always wished existed. We'll introduce everyone soon. Here's a start.

The NovaVida Group office in South Florida
🌴 South Florida home base

Sunshine, Salt Air & Straight Answers

Proudly serving all 50 states from the Florida coast — com um toque brasileiro. Stop by, call, or text: we answer like neighbors, not call centers.

Operations & Partnerships

Michael Furman — COO & Partner

Michael Furman, COO and Partner of NovaVida Group

Twenty-four years in insurance distribution — as a producer, an agency builder, and the operator other agencies call when things need to actually work.

24
Years in the industry
$400M+
Commissionable revenue built
2,000+
Agents helped
75+
Agencies served on compliance
MDRT — Top of the Table

The Million Dollar Round Table's highest tier of qualification — the standard reserved for the industry's top-performing professionals worldwide.

Michael runs the engine room: carrier relationships, agency growth, and the compliance and back-office machinery (VOD) that keeps 75+ partner agencies clean, contracted and paid. If you've ever wondered why NovaVida publishes its commission tables in the open — that's him. Operators don't hide the numbers.

Work With Michael's Team →The VOD Back Office →
Principal Agent · A lawyer at your kitchen table

And Then There's Phamella Bauer…

P.
Phamella Bauer
Phamella, Principal Agent of NovaVida Group

Six languages. One law degree. Zero patience for families being sold the wrong plan.

Our Principal Agent began her career as an attorney in Brazil — then crossed an ocean, re-trained in American insurance, and became the licensed principal our clients ask for by name. She reads the fine print the way only a lawyer can, and explains it the way only a neighbor would. In six languages.

Her full story deserves its own page — and it’s coming. Until then, the short version: when Phamella reviews your plan, a licensed principal AND a trained attorney just read your fine print. Few agencies in America can say that in one sentence.

⚖️ Attorney turned advisor🌎 6 languages🇧🇷 Brazilian-American📋 Licensed principal
Talk to Phamella's Team — 561-339-0727Atendimento em Português →
Lilly, NovaVida's Australian Shepherd mascot

Lilly — Official Mascot & Chief Morale Officer

Red merle, blue eyes, zero missed walks. Lilly keeps the humans honest and the meetings short. You'll find her herding plans into place all over this site.

Meet the Mascots →
Why it matters to you

Built by Operators. Run for You.

Woman-Owned & Independent

No carrier owns us. When a company leaves your market, we move you — not the other way around.

Deep Bench, Real Credentials

Decades of production, MDRT-level performance, legal training, and a compliance practice trusted by 75+ agencies.

Your Language, Your Table

Five languages on staff, six at the top. Insurance explained like family explains things — honestly.